Emerging Concept in Marketing

The process of creating, advertising, and marketing goods and services that are accessible to rural consumers is known as rural marketing, ideally within an agricultural region. Rural marketing is also a key feature of modern marketing. It is an essential component of our financial system. With over 70% of the population residing in rural areas, India boasts an extensive and diverse agricultural sector market. Consequently, rural marketing has become an essential element in the marketing strategies of companies. In the UGC-NET Commerce syllabus, there may be case studies on Rural Marketing due to its significant role in the curriculum. This paper will provide insights into the significance, scope, importance, challenges, and tactics associated with rural marketing. Emerging Concept in Marketing Explore the topic of environmental audits. According to the NSSO, rural marketing involves the promotion of goods and services in rural areas through buying, selling, or otherwise. Different customers have distinct needs for rural and urban marketing, making rural marketing different. In addition, their preferences and buying habits are distinct. Rural marketing is a complex process that involves unique socio-economic and cultural factors that impact the buying behavior of rural consumers. Philip Kotler, the founder of modern marketing, defined rural marketing as the process of arranging, managing, and promoting the distribution of agricultural inputs, produce, products, and services, to establish an exchange that meets individual and corporate needs. Rural marketing is the systematic marketing of goods and services to rural people in rural areas. Emerging Concept in Marketing