Category Archives: Marketing Management

In many groups, traditional marketing techniques are typically well-liked.l. of circumstances. Typically, traditional marketing will give priority to particular goods or services. The…

The growth of society and the economy influence marketing development. Because they produced their own food, created their own clothing, constructed their own…

Integrated Marketing Communications (IMC) is a marketing strategy in the 90's. It is essential to survive into the 21 centuries. century. Integration will…

Promotion mix refers to the combination of all marketing efforts employed by company for doing mass scale promotion of its products. It is…

The distribution channel is the system of people and companies involved in transferring products or services from the source to the consumer. The…

Pricing is the process of determining how much money a manufacturer will get in return for services and commodities. The pricing approach is…

A product idea, also known as a concept statement, is a description or vision of a product or service that is often created…

The study of how individual customers, groups, or organisations pick, buy, use, and dispose of ideas, goods, and services to meet their needs…

In order to succeed, marketing management involves creating and implementing marketing strategy plans, procedures, and activities that are in line with broader corporate…

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