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Social Media Marketing

Marketing Analytics Notes

How would you describe Customer Analytics? The process of utilizing customer data in various channels, interactions, and funnels to make better business decisions is known as Customer Analytics. Through customer analytics, businesses can enhance their strategies, products, and services to meet the needs of their customers. Data analysis process, segmentation, visualization and modelling are crucial phases in the customer analytics process. Direct marketing, brand positioning, and customer relationship management can…
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Promotion

Definition of Promotion What is promotion? A marketing strategy is used to promote a product or service between sellers and customers. The…
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Product Concept

What is the product concept? Product concept (also known as concept statement) is the description of or vision for a…
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Online Marketing types & web analytics

What is Web Analytics? Web Analytics is the method of studying and collecting data about websites. This includes the way users come…
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Mobile Marketing

What is Mobile Marketing? The term "mobile marketing" refers to any advertisement or marketing strategy that advertises goods or services…
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Email Marketing

What exactly is email marketing? Marketing via email is a direct marketing tool that lets companies communicate new sales, products…
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Content Marketing

What Is Content Marketing? The creation of relevant, valuable and interesting content is the basis for Content Marketing. The strategy…
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Retailing in Marketing Analytics

What is Retail Analytics? Retailers use data analytics to improve inventory management, marketing efforts, pricing, and product allocations. Retail analytics…
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