Promotions

Promotion mix refers to the combination of all marketing efforts employed by company for doing mass scale promotion of its products. It is a mix of various tools and techniques which aims at enhancing sales of company’s products by advertising and reaching among the target market. It creates awareness about products in market and explains its feature to peoples for persuading them to purchase it. Promotion mix comprises of all types of communication with customers that is of both personal or impersonal type and also include all distribution middlemen. It is very crucial element of marketing mix. Promotion mix need to be properly designed by managers and require proper understanding of market field. It must include effective tools of promotion that provide optimum results to organization as all promotional tools are not equally effective.