Category Archives: Data Analytics

Goal Seek is Excel's built-in What-If Analysis tool that shows how one value in a formula impacts another. More precisely, it determines what…

What is Analytical Hierarchy Process? The Analytical Hierarchy Process is a mathematic tool for solving problems that became popular in management during the…

In Excel, What-if analysis is a process of changing cells' values to see how those changes will affect the worksheet's outcome. You can…

is a Microsoft Excel add-in program you can use for optimization in what-if analysis. According to O'Brien and Marakas, optimization analysis is a…

Organisations are becoming data-driven as data becomes more prominent by the minute, which implies adopting strategies to capture more data. This data is…

The K-means algorithm divides a single cluster into K different clusters. It does this by finding organically similar data points and assigning each…

The STP model is useful when creating marketing communications plans since it helps marketers to prioritize propositions and then develop and deliver personalized…

From the moment we get up until the time we go to bed, we utilize a variety of products and services. For example,…