Online Marketing types & web analytics

What is Web Analytics?

Web Analytics is the method of studying and collecting data about websites. This includes the way users come across your site, and what they do on your site. This information will help you make the decisions on how you can develop to meet, and then measure, your objectives. Then, you’ll be able to assess if your plan to improve user experience has been an effective one. There are several kinds of reports on web analytics that you can access. However, first you need to know why these reports are important. Online Marketing types & web analytics

Why web analytics are important?

Web analytics is essential to all businesses with a online presence. With a well-designed analysis, you will be able to measure the effectiveness of your Key Performance Indicators (KPIs). This is a method that uses data to ensure your customers get the service you desire, and your business is expanding in as you would like it to. It will be possible to determine whether they’re engaged with your content, or if it’s more efficient to lead visitors through your website using a different method. Online Marketing types & web analytics

For the best use of analytics, establish an appropriate measurement framework. It could be:

• Goals: An overview at the primary goal of your site
• The Goals: Specific aspects you’d like to achieve through your website
• Calls to actions Steps users must take to reach the goals you set for yourself
• Thresholds: What do you use to measure your success

The analysis of these metrics over time may reveal not just the areas you could enhance, but also what particular actions affect your user experience. When you’ve got the structure, you’ll be able to begin to collect the information and determine which kinds of reports on web analytics best suit your needs.