Promotion

Definition of Promotion

What is promotion? A marketing strategy is used to promote a product or service between sellers and customers. The seller uses this tool to try to convince and influence the buyer to purchase their product or service. This helps spread the message about the company, product or service. This process is used by the company to enhance its image. The technique can create interest and loyalty in customers.

It is an essential component of the four Ps, including product, price and place. This is an important part of any promotional mix or plan, including advertising, sales and self-promotion, direct marketing, tradeshows, events etc.

This procedure can include an offer, coupon discount, sample distribution for free, trial offer or buy two products at the price of one. Other methods are contests, festival discounts and offers. Promoting a product can help businesses increase their sales, as customers are often impulsive when it comes to discounts or offers. Promotion is also a tool for marketing that involves informing customers of the products and services provided by a company.

There are many types of promotion:

Advertising-

This helps spread a message or raise awareness about a newly introduced service, good or organization. Advertising is used by the company as a tool for promotion because it can reach a large number of people within a short time. A message can be communicated via many media, such as television, radio, newspapers, or outdoor advertising. Social media, blogs and text messages are also contemporary media used to support advertising.

Direct Marketing

This is the type of advertising in which the company communicates directly with their customers. Communication is done by using new methods like text messages, websites, flyers, online ads, promotional letters and catalogs.

Sales Promotion-

It uses a variety of marketing tools to increase the sales and communicate with customers. It is only used for a short time to increase customer demand, renew market demand, and improve product availability.

Self-promotion-

This is where enterprises will send agents to directly pitch their products or services to customers. The customer’s feedback is responded to quickly and easily, allowing for trust-building.

Public Relations

Public Relations, or PR, is used to communicate information between an organization (NGO or government agency), a person or the public. An effective PR campaign is valuable for a company.

Online Marketing

It includes all elements that make up the promotional mix. Pay-per-click advertising is a great way to start. Direct marketing via newsletters and emails.
The Key Features of Promotion

• This is a tool for communication that combines all elements to raise awareness, and persuade customers to purchase goods and services.
• This is only applicable to short-term sales
• The marketing mix includes a variety of variables.
• Promotion has a short-term effect
• Promotions have immediate results
• Advertising is expensive. Marketing costs are lower with marketing
• This can be applied to all types of business, regardless of their size or brand.