Free E-Books

Our teams of experts have put together guides, tips and templates to help you propel traffic, drive leads and increase revenue.
Social Media Marketing

Supply Chain and Logistics Management Notes

AHP stands for Analytic Hierarchy Process, a decision-making method developed by Thomas Saaty in the 1970s. In supply chain management,…
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digismart

Emerging Concept in Marketing

The process of creating, advertising, and marketing goods and services that are accessible to rural consumers is known as rural…
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Marketing Analytics Notes

How would you describe Customer Analytics? The process of utilizing customer data in various channels, interactions, and funnels to make better business decisions is known as Customer Analytics. Through customer analytics, businesses can enhance their strategies, products, and services to meet the needs of their customers. Data analysis process, segmentation, visualization and modelling are crucial phases in the customer analytics process. Direct marketing, brand positioning, and customer relationship management can…
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Promotion

Definition of Promotion What is promotion? A marketing strategy is used to promote a product or service between sellers and customers. The…
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Product Concept

What is the product concept? Product concept (also known as concept statement) is the description of or vision for a…
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Online Marketing types & web analytics

What is Web Analytics? Web Analytics is the method of studying and collecting data about websites. This includes the way users come…
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Mobile Marketing

What is Mobile Marketing? The term "mobile marketing" refers to any advertisement or marketing strategy that advertises goods or services…
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Email Marketing

What exactly is email marketing? Marketing via email is a direct marketing tool that lets companies communicate new sales, products…
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