Free E-Books

Our teams of experts have put together guides, tips and templates to help you propel traffic, drive leads and increase revenue.
Social Media Marketing

Retailing in Marketing Analytics

What is Retail Analytics? Retailers use data analytics to improve inventory management, marketing efforts, pricing, and product allocations. Retail analytics…
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Advertisement in Marketing Analytics

What is Marketing Analytics? The practice of Marketing Analytics is to use data in order to assess the success and…
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Introduction to Marketing Analytics

The Guide to Marketing Analytics Marketing professionals are constantly trying to grow and improve their business, as well as reach…
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Market forecasting & Pricing Analytics

Market forecasting allows companies to make informed predictions regarding their performance in their target market. Market research and historic data can…
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Consumer Analytics

What is Customer Analytics? Customer data analytics is also known as customer analytics. It involves the analysis of customer behavior…
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Sourcing Strategy of Logistics Management

Strategic sourcing is one the most important aspects of modern supply chains. In simple terms, sourcing defines the criteria as well…
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Introduction to Supply Chain

What Is Supply Chain Management? Supply chain management (SCM) is the field which manages the flow of resources through all…
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Introduction to Supply Chain Analytics

Supply chain analytics is the methods that companies employ to get insight and benefits from the vast quantities of information…
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