Free E-Books

Our teams of experts have put together guides, tips and templates to help you propel traffic, drive leads and increase revenue.
Social Media Marketing

Distribution Channel

The distribution channel is the system of people and companies involved in transferring products or services from the source to…
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Pricing

Pricing is the process of determining how much money a manufacturer will get in return for services and commodities. The…
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Products Concept

A product idea, also known as a concept statement, is a description or vision of a product or service that…
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Consumer Behaviour

The study of how individual customers, groups, or organisations pick, buy, use, and dispose of ideas, goods, and services to…
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Introduction of Marketing Management

In order to succeed, marketing management involves creating and implementing marketing strategy plans, procedures, and activities that are in line…
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Women Entrepreneurship

In India women are typically confined to the home and the family realm. But, over the last few years it…
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Conceptual Framework

Innovation and entrepreneurship are connected, but are different concepts. Innovation is the process of the introduction of something brand that…
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Entrepreneurial Strategy

The huge corporations have a defined their life cycle. They typically develop and survive by providing new and unique items…
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